iPhone 13 launch happens Sept. 14 at the biggest Apple event of 2021

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 sizable portfolio of products to show off.

 
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Apple
This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple's next event, during which it will likely unveil its next slate of devices, including the Apple Watch Series 7 and the iPhone 13, is happening Sept. 14 at 10 a.m. PT (1 p.m. ET, 6 p.m. BST), the company confirmed Tuesday. The event, like all previous ones over the last year and a half, will be held entirely online amid continued concerns about the pandemic. (Here's what we now know about the iPhone 13 release date and what else to expect from Apple's September event.)

Apple's invite includes the phrase "California streaming." It features a neon outline of the Apple logo set against a silhouette of a mountain range. 

The company's flashy September event is its most important of the year, setting its product lineup for the holiday shopping season. Last year, Apple held three major product releases in the second half, separating out announcements for its latest Apple Watches, iPads, iPhones and Mac computers. The releases helped propel Apple's sales and profit to their highest levels, setting revenue records for the company's iPhones, iPads and Mac computers.

It's unclear just what products Apple will announce and whether the company will repeat last year's tactic of holding multiple events throughout the second half. The iPhone 13 is almost assuredly going to make an appearance. The rumored Apple Watch 7 could as well. 

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